In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.

Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of "ethnography" in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors' own eclectic research-from coffee in Bangkok and boredom in New Zealand to computing in the United States-using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.

Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environments. Patricia Sunderland and Rita Denny argue that, while the recent explosion in the use of "ethnography" in the corporate world has provided unprecedented opportunities for anthropologists and other qualitative researchers, this popularization too often results in shallow understandings of culture, divorcing ethnography it from its foundations. In response, they reframe the field by re-attaching ethnography to theoretically robust and methodologically rigorous cultural analysis. The engrossing text draws on decades of the authors' own eclectic research-from coffee in Bangkok and boredom in New Zealand to computing in the United States-using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography. Five provocative forewords by leaders in consumer research further push the boundaries of the field and challenge the boundaries of academic and applied work. In addition to reorienting the field for academics and practitioners, this book is an ideal text for students, who are increasingly likely to both study and work in corporate environments.

In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.

The articles in this book are intended to be a much-needed corrective to the literature on marginality. In the recent past, and at present, the concept of marginality has been used with little specificity, and when used with specificity, the delineation of the complex dimensions of the term has been less than satisfactory. To illustrate the many ways in which marginality exists and operates in many societies Rutledge Dennis has assembled a rich array of articles designed to highlight the history and evolution of the concept of marginality along with the theorists, issues and situations which prompted the use of the term, and the issues for which the term is applicable today. The very title of the volume comes into play here because, though many of the early marginality theorists took the term into the realm of psychology, the contributors to this volume who discussed the theory highlighted the social structural foundation of marginality.

Dennis sought a marriage of theory and research while assembling the articles for this volume. For this reason he actively sought papers which used divergent research strategies to uncover the existence of marginality in its various forms and contexts. Thus, some of the papers utilize ethnographic and life history approaches, whereas others use statistical analysis and historical data analysis. In addition to theoretical and methodological concerns a major theme for this volume is the combination of both theory and method towards an investigation of issues and problems emanate from the social structure, and are closely linked to power and domination.

Scholars have sought, over many decades, to understand the mystique surrounding Booker T. Washington. He is an enigma and continues to be lauded by those who offer him and his ideas as a model for Black Progress. He was both simple and complex; a passive observer on some issues and an active participant in others; non-assuming, yet egoistic, and a very public man who talked freely with others, yet, a private man who kept certain social tactics and strategies close to his chest. He sought to both make sense of his world, then to manipulate that world in order to obtain from it those things he most wanted and needed.
This volume provides the reader with a wide inter-disciplinary landscape with which to assess Washington. We continue to study and research the life and works of Washington because, though we???ve moved beyond Washington and the ideology of race and racial politics of his times on certain levels, yet in reality, this generation is confronted with all the contradictions and ambiguities around race, and class, which Washington encountered and for which he sought solutions. For example, as black Americans continue to be mired in the deficits of educational opportunity and development, employment opportunities and occupational advancements, and health and medical problems, we are reminded of Washington??'s arguments for greater individual and group black self-sufficiency and self-reliance, as well as the need for practical educational objectives which Washington advocated under aegis of vocational education. As we move into the new century, the economic and educational goals and programs highlighted by Washington remain forgotten and unfulfilled. Hopefully, the articles inthis volume will force a re-thinking of Washington??'s economic and educational objectives and strategies. This may prompt the emergence of new thinkers and builders who will create the educational and economic bases, similar to the ones created by Washington.
*Uses an interdisciplinary approach to examine Washington's life
*Reflects on obstacles that remain despite Washington's influence
*Aspires to serve as an inspirational vehicle towards educational and economic change

This volume attempts to construct a theory of black intellectualism drawing on the areas of culture, politics, class and myth. Both mainstream and radical black intellectual thought are charted and defined with reference to the life and writings of Oliver Cox, C.L.R. James, W.E.B. Du Bois, Cornel West and James Baldwin. The dialectics of nationalism and internationalism are examined, along with the place of the black intellectual in the social, political and cultural structure of society.

This book argues that the abject, decrepit body in Beckett does not signal the impossibility of agency but demands its reconceptualisation. Analysing the representation of the body in relation to the environment in Beckett's work, the author interrogates the power to do and act. Separating dynamic interaction from willed intention, Amanda Dennis shows how Beckett's oeuvre refashions subjectivity in dialogue with a disintegrating environment. The book provides a phenomenological reading of Beckett to argue that sensation and embodiment support our interactions with our material world, enabling possibilities for embodied agency in collaboration with our physical and linguistic surroundings.

When a society or nation contains many cultures, large or small, with differing institutional and organizations networks, individuals and groups must, in order to successfully navigate their passages within and between cultures, learn to act and react to primary and secondary cultural orientations, which might be labeled dominant and super-ordinate or non-dominant and sub-ordinate. Under such a scenario, biculturalism exists. The essays in this volume offer fresh theoretical and methodological insights into biculturalism as an existing reality in many socieities. The authors present a variety of methodological strategies and techniques case studies, autoethnography, content analysis, participant observation, the national survey, and structured and unstructured interviews. Whereas some essays provide a brief history as a point of reference to aid the reader in understanding how and why biculturalism began and persists the beginning of biculturalism, others do not.All essays, whether written from social science or humanity perspectives, give the readers a glimpse into the bicultural world of a particular people or group. Hence, biculturalism is presented as it illustrates the world of the following: a female African American intellectual; German, Koreans, and Japanese immigrants, Koreans; South Asians; two autoethnographic bicultural case studies; issues of identity and biculturalism among Asians, Native Americans, whites, and African Americans in the U.S.; and, a content analysis of Spanish language programs for children, and essays analyzing biculturalism among Jewish Americans and African Americans, and a critique of Ralph Ellison's bicultural imperatives.Many of the essays will analyze class, ethnic, and gender issues as they relate to the idea of biculturality. The essays in this volume relate the bicultural experience and remind the reader that this bicultural experience may connect to ideas of acculturation, assimilation, marginality, identity, ambivalence, super-ordinate, sub-ordination, and issues related to insiders and outsiders, but a crucial theme in biculturalism is the existence of two cultural streams and the fact that individuals and groups may, over time, operate in both streams, and deftly move within and between each, as opportunities present themselves.

Studying across race and ethnic lines creates many problems for the researcher. These problems involve practical, strategic, ethical, and epistemological questions alike. The contributors to Race and Ethnicity in Research Methods, most of them scholars of color, examine the array of methods used in quantitative, qualitative, and comparative/historical research to show how ethnic-sensitive research can best be carried out. Among the methodological traditions discussed are survey research, demography, testing and assessment, ethnography, discourse analysis, comparative methods, and archival research. Of interest not only to the researcher and instructor of race and ethnic studies, this volume should be of equal value to social scientists interested in teaching or practicing any form of research that needs to properly address issues of race and ethnicity. "This comprehensive guide will be an invaluable resource for anyone who teaches and/or is engaged in research in the field of race and ethnicity." --Behavioural Psychotherapy "I highly recommend this volume for those researchers who are genuinely interested in producing better and more creative solutions to some of the issues and problems involving racial and ethnic minority groups." --Journal of Marketing Research "In Race and Ethnicity in Research Methods, John H. Stanfield II and Rutledge M. Dennis call for serious and rigorous treatment of the subject which sheds the journalistic style, narrow focus, and cultural bias of much of past research. . . . They bring together 13 articles that reveal the rich diversity of methods available for researching ethnic groups and ethnic relations. . . . There is a healthy dose of multidisciplinarity. . . . The book is essential for U.S. race and ethnic researchers who seek to avoid the narrowness and pitfalls of much past research. I would recommend this book for research seminars on race and ethnic relations specifically and for general methodology courses which seek to present the diversity of approaches to sociological issues." --Contemporary Sociology "This book contains essays that will stimulate much discussion among scholars while providing practical, ethical, and strategic methodological considerations for conducting research across racial and ethnic lines." --Nursing Research

Here is a book for all who have a healthy uncertainty about life's big questions--Where did I come from? Is there a God? Does this God care about me? The authors believe that the answers are found where Christianity began--with the introduction of God and His work in the book of Genesis. Using the Socratic method, they challenge readers to wrestle with Scripture itself rather than with systematic questions. This candid conversation with Genesis is an ideal apologetic for today's postmodern culture.